Paul Cubbon and George Moen – Smart Business, Small Business

This is a full recording of the Small Business Accelerator event, Smart Business, Small Business held October 17, 2011 at UBC Robson Square. The lecture features two compelling figures: Paul Cubbon, Marketing Instructor at the University of British Columbia’s Sauder School of Business; and George Moen, a University of British Columbia alumnus, serial entrepreneur and President of Blenz The Canadian Coffee Company. Speakers offer insights around the notion that entrepreneur success is often bred from failure. Learn more about Paul Cubbon on his blog: and George Moen on his blog: The series was a celebratory event marking the Small Business Accelerators first year of service and was also held in conjunction with Small Business Week, organized by the Business Development Bank of Canada.

Speaker Biographies

George Moen proudly describes himself as a Serial Entrepreneur. With more than 30 years of experience in food and franchising, he specializes in transitioning small businesses into big business success stories. He is one of the country’s most followed CEO’s in social media and speaks as a keynote or on numerous panels at a variety of events about franchising, entrepreneurship, business and social media. Learn more about Paul Cubbon on his blog:

Paul Cubbon is a Marketing Instructor in the Sauder School of Business at the University of British Columbia. Cubbon’s interests are in marketing communication, customer behaviour, innovation and competition, social media, and how these combine to influence management practice in changing organizations to be truly customer serving. Learn more about George Moen on his blog:

UBC Library Resources

Kruchten, P., Lawrence, P., Dahl, D., & Cubbon, P. (2011). New Venture Design–Interdisciplinary Capstone Projects at UBC. Proceedings of the Canadian Engineering Education Association.

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