Master Mind Master Class with Hubert T. Lacroix
All broadcasters are adapting to revolutionary changes to their business; from the content they provide, to the way Canadians use their services. But how do you transform your organization when you are an iconic public institution, one as revered and sometimes maligned as Canada's public broadcaster? Hubert T. Lacroix, President and CEO of CBC/Radio-Canada talks about the challenges and opportunities of change at Canada's largest cultural institution, and what the Government's reinvestment in public broadcasting will mean for Canadians.
Master Mind Master Class is a new alumni UBC event series, offering an unprecedented look into the minds of modern thinkers making a unique impact on the world, and the lessons they’ve learned.
This event took place May 24, 2016, in Vancouver, BC.