Crowdsourcing for Social Media Impact
When seeking innovative ideas, funding creative projects, or getting feedback from the community, crowdsourcing has become a key tool of engagement, both online and offline. Crowdsourcing works by leveraging social media networks to bring together a group of people, or 'crowd', to solve a problem or engage in an activity. Many sustainability initiatives, such as those related to greener communities or public transportation solutions, require significant public engagement, collaboration and co-operation in order to achieve the behavioural change and efficient resource use desired. These projects are well-suited for crowdsourced solutions. Join our panel of leading experts on sustainability and social media engagement tools for a discussion about the creative use of new digital resources to build more livable and resilient communities.