Master Mind Master Class with CBC/Radio-Canada's Hubert T. Lacroix
CBC: Change or start over? The challenge of transforming large institutions.
All broadcasters are adapting to revolutionary changes to their business; from the content they provide, to the way Canadians use their services. But how do you transform your organization when you are an iconic public institution, one as revered and sometimes maligned as Canada's public broadcaster? Join Hubert T. Lacroix, President and CEO of CBC/Radio-Canada as he talks about the challenges and opportunities of change at Canada's largest cultural institution, and what the Government's reinvestment in public broadcasting will mean for Canadians.
Recorded May 24, 2016, in Vancouver, BC.