What Does it Mean to Go "Green"?

Sustainable living. The media tells us it’s the only way to guarantee the planet’s future. Governments offer us incentives to make “green” choices. Businesses are marketing “Earth-friendly” products and services with ever-greater frequency. But what does all of this mean? How can we ensure the decisions we make about what to eat and drive, or how to live and renovate our homes, are really the best ones for our planet? “Green” products and services often cost more than alternatives. Are we really helping the environment when we purchase them or are we being “green-washed”? If confusion leads to inaction, surely the first step towards living more sustainably is being well informed.